From their advanced technology, everything about Japan is just so fascinating. Even more, the world has been on the watch for all the latest Japanese trend and fashion, any fashion-forward individual would know that if you are searching for high-quality street fashion brands, Japan is one of the best places you can start!

Japanese fashion may seem all haute couture and high-end, but don’t worry, there are many brands that are surprisingly affordable yet is made with high-quality materials, while following the latest trend! It is not a surprise that even high school Japanese kids are still in touch with the latest trend while wearing the coolest piece. This is because Japan have variety of options ranging from affordable price tag for teenagers to high-end fashion for those who are ready to spend.

Today we have combined the best Japanese clothing stores that you must visit if you are in search for some awesome pieces! We have divided the list from affordable brands to something more high-end. We promise we have a brand for everyone! So, what are you waiting for? Let’s get started!

 

 

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Casual Clothing Brands

 

Uniqlo

 

 

 

Uniqlo has become one of the leading affordable high-quality clothing brands around the world. Entering the market in America, United Kingdom, China, Korea and many more, it has rapidly grown its popularity, due to the affordable price tag while maintaining its premium quality pieces.

Uniqlo is known for providing a wide range of basic everyday clothing, one that can be worn at home as well as at work. Originated in Japan, the brand is mostly inspired by the minimalistic style of the Japanese while offering comfort and warmth when needed.

 

 

Beams

 

 

Beams is a well-known shop in Japan that sells selected import goods and clothing items. They aim to reach wide range of customers in the market, by catering towards different style and trend. Their items range from pop impressions to urban and clean fashion. It is a popular place to shop with your friends as it is easy to find your favourite pieces all in one store.

They often have collaborations that are inspired by Japanese latest trend, we recommend the “B JIRUSHI YOSHIDA” collaboration which combines the simplicity and robustness of Yoshida’s bag with the sense of BEAMS.

 

 

United Arrows

 

 

United arrows are a select shop selling sophisticated products. It also has the “green label” which indicates a low-cost line that is more affordable yet still made with premium quality material. This store catered more towards adult fashion and trend, something a little less vibrant and more mature. It is the type of clothing that women and men can wear at work as well as at home. The price range is relatively reasonable with pieces ranging from 10,000 yen to 20,000 yen.

It is popular for the minimalistic touch with a premium quality, the pieces are to last for a long time and are designed to withstand the extremely cold weather in Japan.

 

 

WEGO

 

 

WEGO has about 70 branches across Japan, the selected styles are catered towards teenagers in their early to late teen. Blending together trendy items across the world at a reasonable price, the store focuses on vibrant colours and a style that is more in line with the famous Harajuku street fashion. 

The pieces come from all different brands, WEGO essentially acts as a middleman that sells items from all around the world. They offer all types of clothing and accessories, from jacket, earrings, shoes, hats and many more. If you are in Japan and is looking to explore the Japanese vibrant trend, definitely give WEGO a visit!

 

 

Urban Research

 

 

Urban Research is known for their daily wear, dresses and lifestyle goods based on casual style. It is popular among late teenagers to working class, the material is often stretchy and comfortable to wear even when you are roaming around. It is reasonably priced considered its premium quality and unique designs; pieces can start from 7,000 yen.

 

 

Cecil Mcbee

 

 

Cecil Mcbee is a Japanese clothing store that sells affordable trendy pieces for all ages, they are famous for their feminine pieces usually for those in the working class. Women who works in the office and like to dress up in a casual smart uniform often shop here for affordable skirts and blouse.

You can find these stores across Japan in shopping malls like Shibuya Street. If you are visiting Japan, this store is a must visit!

 

 

 

 

High-end Clothing Brands

 

Comme des Garcons

 

 

It is undoubtably one of the most popular high-end brands in Japan, entering the market in 1970, Comme des garcons focused on womenswear in their early days. After gaining much success in Japan during the 70s, the brand shifted their focus towards both menswear and womenswear. Over the years, it has become one of the most popular fashion brands in Japan and worldwide.

The brand makes use of distressed fabrics and often feature colourful patterns and designs that are eye-catching, you would recognise the brand right away! It has a unique approach to fashion and enjoy a mix of unnatural and sometimes exaggerated silhouettes.

 

 

Issey Miyake

 

Issey Miyake is the eponymous Japanese fashion label started by designer Issey Miyake. Freshly graduated from Tama Art University in Graphic design, he went onto gaining experiences in New York and Paris for 4 years, before returning to Japan to peruse his Miyake Design Studio. Issey Miyake is known for its unique high-fashion style that include pieces like bags, jacket, pants and many more. Miyake has experimented with novel ways to create clothes and has always been at the forefront of technology, especially pleating methods.

 

 

Yohji Yamamoto

 

 

Yohji Yamamoto is one of Japan’s most famous designer. His two main collections Y’s and Yohji Yamamoto are especially popular in Japan, while he’s also known for his collaborations. Those include the very well-known Y-3, the famous collaboration with adidas. He has also collaborated with artists, such as Sir Elton John, and Japanese actor Takeshi Kitano.
They feature oversized silhouettes, drapery, and layering. His Y-3 collaboration is also well known for producing some of the most coveted sneakers in the last decade or so. The store can be found in Minami-Aoyama, Paris, London and Omotesando.

 

 

A Bathing Ape

 

 

Bathing Ape is by far Japan’s most popular street fashion brand worldwide, having been made famous in the 2000s by artists such as Pharell Williams, and Soulja Boy.

The brand was found in 1993 by Japanese DJ and producer NIGO.
At first, it was a print shirt and hoody shop in the neighbourhood of Harajuku. The brand has grown to make everything from jeans, sneakers, to toys and toilet paper, paving the way for “hypebeast” brands like Supreme.
Their shark hoodies and cloud camo patterns are now staples in many street fashion afficionados’ wardrobes. If you are visit Japan and is a hypebeast, you sure have to take a visit to Bape official stores around Japan!

 

 

Kenzo

 

Source: NicolleS1/Wikimedia Commons

 

Kenzo is best known for its iconic tiger logo that can be seen in t-shirt, sweater and even phone cases. Kenzo is a French luxury fashion house founded in 1970 by Japanese designer Kenzo Takada. Known for its Asian influence on traditional European styles, the brand’s tiger emblem has become ubiquitous and spotted on celebs the world over and fronted everything from sweatshirts to accessories and homeware. The brand is modern with a hint of vibrancy that offers a luxury touch to each piece.